Low-Carbon Supply Chain Operation Decisions and Coordination Strategies Considering the Consumers’ Preferences

Implementing the low-carbon transformation strategy has become an inevitable choice for manufacturing enterprises. However, suppliers often overlook impact of consumers’ preferences products (LCPs) on their own strategies. Based this idea, study uses game theory models to analyze how consumer affect suppliers’ decision-making and coordination strategies in supply chains (LCSCs). Results show that (1) manufacturers retailers are more likely produce promote LCPs as consumers sensitive carbon emission reduction (CER); (2) less but them promotional rates; (3) retail prices. This concludes play a crucial role determining decisions LCSCs.